RJ Chapman is a retired military Master Chief and ROTC teacher, and he wanted his logo to reflect his service and leadership. Also, an "anchor" had to be in the design. To achieve this, I incorporated a stylized anchor into the typography—symbolizing his naval background and strong foundation in leadership. The blue, red, and white color scheme reinforces both patriotism and authority, ensuring a bold and commanding presence.

This branding not only captures RJ’s personal story and values, but it also establishes a strong, recognizable identity for his channel, ensuring trust, credibility, and professionalism among his audience.